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# Audience selection

# Audience selection

Platform also Data

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Defines who a communication goes to, owning the entry point, the hard suppressions, and the contract by which an eligible population is handed to the runtime that will act on it.
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- **Used when**
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— When a filter has to hand a population to a runtime, when a communication needs segmenting, or when eligibility boundaries are being drawn.
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- **Loads first**
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- The audience-selection skill, for the eligibility handoff and intake contract.
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- The shared engineering guidelines.
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- **Returns**
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- The audience entry point and who owns the hard filters.
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- The runtime intake contract — schema, transport, and the identifiers that travel with each record.
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- The plan that makes the handoff replayable and auditable.
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- Acceptance checks for the eligible population.
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- **Hands off**
- Template inventory — template management
- Send lifecycle — provider delivery
- Channel assembly — runtime scoring

## Others in Platform

- Batch workflows
- Capability map
- Channel assembly
- Contact scheduling solver
- Conversation management
- Conversation runtime
- Mail campaign operations
- Message assistant
- Rule editor
- Short links
- Solver services
- Template inventory