# Marketing stack # Marketing stack Providers also Delivery Orchestrates the whole measurement stack across consoles and code — tag management, analytics, search visibility, advertising linkage, the access each of those needs, and the handoff to whoever verifies it. - **Used when** — When measurement is being set up end to end rather than one piece at a time. - **Loads first** - The console-side order of operations, which it owns. - **Returns** - The sequence, in order, across every console and the code. - For each access problem, who owns the permission in generic terms and a ready-to-send request naming the exact role. - The identity question resolved: which account must own new properties, so ownership matches policy. - The verification handoff. - **Hands off** - Analytics instrumentation — installing the tag in the application source ## Others in Providers - File sync - Roster workflow - Send lifecycle