Analytics instrumentation

Delivery also Providers

Wires tag management into a front end on any of the common frameworks, and works out with the team which user actions are worth tracking.

Used when

When a site needs measurement in place and the container identifier either exists or is about to.

Loads first

• The framework's own entry point, and the container identifier, supplied as configuration rather than assumed.

Returns

• The files changed and why.
• How the container identifier is supplied.
• How to verify the tag fires on a cold load and on client-side navigation.
• The checklist for the person who owns the analytics and advertising accounts.
• Where event discovery was asked for: the candidate list, the decisions taken, and which approved events were implemented.

Hands off

• Marketing stack — the order of operations and the console-side setup across the marketing stack